The Web 2.0 Bloodsport Continues

Another Quiet Day

Baldur Bjarnason writes on Web Media & Interactivity and how to make the two work together. Subscribe because Baldur asks so nicely: Pretty please?

Steve Rubel blogs about the Web 2.0 Economy:

However, what's not different is that startups advertising on startups spells trouble. You can't sustain momentum. If the economy hits a speed bump it will upset the apple cart enough to cause the Web 2.0 advertising economy to sink. And while it won't spell the demise of these popular blogs, it might mean these bloggers will need to return to their day jobs.

He points out that this is a near exact rerun of the .com economy; most of it is just VC money being shifted back and forth as advertising revenue with little being actually brought into the web industry from outside sources.

Startups advertise on startups for the same customers.

The real money is being spent by the ad agencies and large companies on search engine ads (the most common advice I've heard and read when it comes to online ads is to not advertise on weblogs and only on search engines).

Kind of makes you admire the few web 2.0 startups that actually have a real business model.

Baldur Bjarnason – 24/8/06

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