How Google Killed the Internet Part 3

Another Quiet Day

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How Google Killed the Internet Part 3

Or as Seth Jayson puts it in the Motley Fool "How Google Is Killing the Internet":

Any of you try searching lately? Notice the astounding lack of quality across the board, even at revamped competitors like Yahoo! (Nasdaq: YHOO) and IAC/InterActiveCorp's (Nasdaq: IACI) Ask.com? I feel your pain. I, too, have spent hours stuck in the revolving door of link farms, splogs, and scraper sites. These sites look like they contain content, to judge by the blurb that appears on the search engine's results page, but when you see the actual web page, often there's nothing there but Google ads. (They can pull this off because of tricks like keyword stuffing and cloaking). If there is some content there, it's often recycled material from other providers, compiled by an automated process.

It all ties in with what I've been saying recently: Google's business model is primarily based on dealing with sleazy groups and individuals. One of its largest source of revenue are ads on parked domains. Google is hardly the first stop these days for decent, high quality information. For that you're pretty much forced to find a tolerable niche-specific search engine.

Baldur Bjarnason – 22/8/06

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